Wednesday, August 24, 2016

Digital Transformation, Digital Transformation, Digital Transformation!

There’s no getting away from it, the phrase digital transformation has been bandied about at an ever increasing rate over the last year or so. But do we really know what it means?

Sarah Leicester*

At a conference I attended quite recently we were split into groups and all had to give our own definitions on the phrase. No one really struggled to give their own interpretation, and the definitions varied a lot. Some suggesting it’s about using digital technology to work more collaboratively, some said it’s about the integration of tools for a streamlined business process and one even suggested that the concept of being ‘offline’ is going to become obsolete. 

I think it’s evident we’re all comfortable giving some sort of explanation of digital transformation and we’re all aware (in varying degrees) that it’s a fundamental part of the future of business processes. After all, the industry is harping on about digital transformation and we wouldn’t want to look silly in front of our peers...right? But how much do we comprehend its importance in our businesses? Maybe not enough.

So what are we actually talking about when we utter those immortal words? Altimeter defines digital transformation as “the realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle”. Now that we have a common definition, your organisation needs to consider what it needs in order to be “digitally transformed”, thus remaining competitive and ultimately providing the best service to your customers.

"In order to accomplish your digital transformation, you need a free flow of information across all aspects of your business processes."

To do this you need to ensure all your system applications (e.g. CRM, ERP etc) are integrated. Integration platforms enable you to connect different systems quickly and efficiently to provide a 360-degree view of your customer, helping you to best communicate with and serve your customers at every stage of the customer relationship lifecycle. 

Leading analyst firm Ovum, states, “the need for agility and better collaboration and data flow governance will drive B2B integration infrastructure modernization.” Fortunately for you, it’s in the hands of the integration vendors to keep their platforms relevant to ensure you are able to keep your business processes streamlined and efficient. 

We at Magic Software are constantly updating and enhancing our integration platform to best serve the evolving needs of our customers. In fact, the latest release of our Magic xpi Integration Platform has been designed to facilitate digital transformation and IoT projects. Read more about it here and take a look at it in action here

So whether you are undertaking a small digital transformation effort or a broader one, I invite you to contact Magic as we have the products, expertise, and experience to help you succeed.

Sarah Leicester, Marketing Manager, Magic UK.