Tuesday, May 31, 2016

UK IT Summit

Magic Software’s 2016 IT Summit European series kicked off on May 17th in London. The Summits all focus on the current trends of Digital Transformation, Internet of Things, and the Customer Journey. Magic UK held our event at The Royal College of General Practitioners, 30 Euston Square, London. Later in the same week, the event was held in Paris on 19th May. Additional Summits will be hosted in Hungary in June, and in Benelux and Germany in October.

The UK event was for customers, partners and prospects alike, who were all eager to learn and understand the burning question in today’s commercial environment i.e. what is digital transformation and what is the all the fuss about?

We at Magic believe the current trend of digital transformation is perhaps the greatest disruptor of recent years. We saw a need across many of our markets to reach out and explain in easy steps and concepts to our audience how they can transform their businesses and improve every customer touch point whilst learning how to adopt and support an agile customer-centric journey, and how to address the cultures and mindset within their organisation to achieve this.

The KickOff
President of Magic Software, Udi Ertel, opened the event setting the scene and clearly explaining the impact of digital transformation in the market today and relating how technology underpins this at every stage. Udi talked about how the Magic’s application development and integration platforms, Magic xpi and Magic xpa, provide a practical and cost-effective solution to help organisations realize their digital transformation goals.

IoT at the Forefront
Professor Michael Capone, Principal Analyst of IoT at Capgemini, addressed the hot topic of IoT. His presentation entitled “Smart Madness, How IoT is Driving Customers Crazy” detailed the market, the opportunity, the strategy and ways for businesses to fully leverage IoT. The presentation was delivered with great humour (always a plus for the Brits!) with lots of real life examples from the crazy world we all live in today.

Keynote from Neil Perkin, Founder, Only Dead Fish
The keynote presentation was delivered by Neil Perkin, Founder of digital agency, ‘Only Dead Fish ‘. Neil is a well-respected digital transformation speaker who specialises in organisational agility, content strategy, emerging media and digital strategy. Neil has been voted by the BIMA (British Interactive Media Association) as one of the most influential people in the UK digital industry for two years in a row and his lively approach was literally lapped up by the entire audience!


The event also provided some light fun entertainment with a “transformation” themed quiz that the attendees completed during the breaks and lunch, and the winner, David Rees from Christies, received a fabulous Apple Watch Sport for his accurate answers – Nice!!!

Magic Customer Case Studies
The day progressed with Magic customers, Paul Thompson IT Director at The Mayflower Theatre, and Meni Ganis, Development Manager at Exterion Media giving great ‘use case’ examples of Magic xpi & Magic xpa platforms. Paul showed how Magic xpi had delivered a significant ROI within 3 weeks of purchase and how it easily facilitated their own business mantra: “make every effort to exploit commercial opportunities whilst operating efficiently”. Meni delivered a great live example of how they are utilising Magic’s mobile capabilities. Exterion Media used Magic to create an enterprise mobile application to automate the processes of changing and updating all their outside advertisements around London, including the London underground, London buses and digital adverts on large retail buildings – both very impressive and enjoyed by all.

More from Magic
Other members of the Magic team, namely Yuval Lavi, VP of Professional Services and Support, and Joe Da Silva, Senior Enterprise Architect at Magic UK, showed how easy it is to use Magic tools to fully automate and integrate virtually any business process, including getting a cup of coffee. To make this point they showed how they used Magic xpi to create a flow where pushing the start button on the Segafredo (one of our customers) coffee machine activated a case creation in Salesforce CRM. This shows how Magic xpi can be easily used even for many IoT scenarios. It was amazing!! 

Partners and Sponsors
Magic partners and sponsors, Dan Cunliffe, MD at Pangea, Gary Cullen, Director at ProvidentCRM - a platinum Sugar Partner, Graham Clarke, Sales Director from HelpIT all demonstrate the vast opportunities out there for those companies who are willing to embrace the digital world and take the necessary steps to move ahead.                                                                                                 

The business part of the day was concluded with a lively group Q&A session followed by refreshing and well-deserved drinks on the Rooftop Terrace....

All in all the entire event was hailed a great success and proof of the pudding was expressed directly by the attendees, a few feedback comments below:
"It was a good use of my time and I'm looking forward to your event next year. The quality of talks and information provided was particularly impressive."

“Many of the speakers were excellent, and a great credit to the event.
Got to hear relevant insights from some smart, talented speakers - always a plus!” 

"Truly the best event of this topic I have attended." 

“A very well organised day with great content and keynotes.”

Roll on for the IT Summit 2017 – we can’t wait!!!!