
Magic
Software’s 2016 IT Summit European series kicked off on May 17th in
London. The Summits all focus on the current trends of Digital Transformation,
Internet of Things, and the Customer Journey. Magic UK held our event at The
Royal College of General Practitioners, 30 Euston Square, London. Later in the
same week, the event was held in Paris on 19th May. Additional
Summits will be hosted in Hungary in June, and in Benelux and Germany in
October.
The UK event
was for customers, partners and prospects alike, who were all eager to learn
and understand the burning question in today’s commercial environment i.e. what
is digital transformation and what is the all the fuss about?
We at Magic
believe the current trend of digital transformation is perhaps the greatest
disruptor of recent years. We saw a need across many of our markets to reach
out and explain in easy steps and concepts to our audience how they can
transform their businesses and improve every customer touch point whilst learning
how to adopt and support an agile customer-centric journey, and how to address
the cultures and mindset within their organisation to achieve this.
The
KickOff
President
of Magic Software, Udi Ertel, opened the event setting the scene and clearly
explaining the impact of digital transformation in the market today and
relating how technology underpins this at every stage. Udi talked about how the
Magic’s application development and integration platforms, Magic xpi and Magic
xpa, provide a practical and cost-effective solution to help organisations
realize their digital transformation goals.
IoT at
the Forefront
Professor
Michael Capone, Principal Analyst of IoT at Capgemini, addressed the hot topic
of IoT. His presentation entitled “Smart Madness, How IoT is Driving Customers
Crazy” detailed the market, the opportunity, the strategy and ways for
businesses to fully leverage IoT. The presentation was delivered with great
humour (always a plus for the Brits!) with lots of real life examples from the
crazy world we all live in today.
Keynote
from Neil Perkin, Founder, Only Dead Fish
The
keynote presentation was delivered by Neil Perkin, Founder of digital agency,
‘Only Dead Fish ‘. Neil is a well-respected digital transformation speaker who
specialises in organisational agility, content strategy, emerging media and
digital strategy. Neil has
been voted by the BIMA (British Interactive Media Association) as one of the most
influential people in the UK digital industry for two years in a row and his
lively approach was literally lapped up by the entire audience!
The
event also provided some light fun entertainment with a “transformation” themed
quiz that the attendees completed during the breaks and lunch, and the winner,
David Rees from Christies, received a fabulous Apple Watch Sport for his
accurate answers – Nice!!!
Magic Customer
Case Studies
The day
progressed with Magic customers, Paul Thompson IT Director at The Mayflower
Theatre, and Meni Ganis, Development Manager at Exterion Media giving great
‘use case’ examples of Magic xpi & Magic xpa platforms. Paul showed how
Magic xpi had delivered a significant ROI within 3 weeks of purchase and how it
easily facilitated their own business mantra: “make every effort to exploit commercial opportunities whilst operating
efficiently”. Meni delivered a great live example of how they are utilising
Magic’s mobile capabilities. Exterion Media used Magic to create an enterprise
mobile application to automate the processes of changing and updating all their
outside advertisements around London, including the London underground, London
buses and digital adverts on large retail buildings – both very impressive and
enjoyed by all.
More
from Magic
Other
members of the Magic team, namely Yuval Lavi, VP of Professional Services and
Support, and Joe Da Silva, Senior Enterprise Architect at Magic UK, showed how
easy it is to use Magic tools to fully automate and integrate virtually any
business process, including getting a cup of coffee. To make
this point they showed how they used Magic xpi to create a flow where pushing
the start button on the Segafredo (one of our customers) coffee machine
activated a case creation in Salesforce CRM. This shows how Magic xpi can be
easily used even for many IoT scenarios. It was amazing!!
Partners
and Sponsors
Magic
partners and sponsors, Dan Cunliffe, MD at Pangea, Gary Cullen, Director at ProvidentCRM - a platinum Sugar Partner, Graham
Clarke, Sales Director from HelpIT all
demonstrate the vast opportunities out there for those companies who are
willing to embrace the digital world and take the necessary steps to move ahead.
The
business part of the day was concluded with a lively group Q&A session
followed by refreshing and well-deserved drinks on the Rooftop Terrace....
ATTENDEE
REVIEWS
All in
all the entire event was hailed a great success and proof of the pudding was
expressed directly by the attendees, a few feedback comments below:
"It was
a good use of my time and I'm looking forward to your event next year. The
quality of talks and information provided was particularly impressive."
“Many of the
speakers were excellent, and a great credit to the event.
Got to hear relevant insights from some smart, talented speakers - always a plus!”
Got to hear relevant insights from some smart, talented speakers - always a plus!”
"Truly the best event of this topic I have
attended."
“A very
well organised day with great content and keynotes.”
Roll on for the IT Summit 2017 – we can’t
wait!!!!