Tuesday, January 19, 2016

How a Bank's Magic-Based App Increased Productivity by 40%

Fukushima Bank has deployed an iPad sales force automation (SFA) solution powered by the Magic xpa Application Platform. Developed by Magic partner CCU Co., Ltd, the iPad solution has increased the bank’s sales force productivity by 30-40%.


The iPad app enables the bank’s sales employees to effectively manage their customer contacts, activities and customer histories from inside and outside the office. By upgrading their original app which ran on Windows Mobile phones to iPads, the bank was able to take advantage of the iPad's larger touch screen and switch to a proposal-based sales style.

CCU completed the project - which included migration from a previous version of Magic’s application platform (uniPaaS) to Magic xpa - in just two months.

With over 200 users, we were very pleased by how quickly and smoothly the migration went, said Ryoujun Watanabe, from the bank's Sales Management Division. The iPad app provides all the features that we were looking for and the fast deployment enabled us to start generating a return on investment within a short time.

Fukushima Bank understands that enterprise mobility solutions require frequent updates to continuously improve their effectiveness, states Hiroki Aoyama, President and CEO at CCU. Magic’s rapid cross-platform development platform gives us the flexibility to quickly adapt our solutions to meet changing customer requirements and take advantage of the latest technologies.

Magic xpa is an excellent choice for all types of organizations who want the flexibility to migrate to new platforms and increase the productivity of their mobile workforce.

Click here to learn more about Magic xpa.