Mobility has risen to such a level of importance that many believe it deserves its own dedicated C-level position to advance and align mobility strategy throughout the enterprise. As an increasing number of mobile apps get rolled out across the business by different departments, a Chief Mobility Officer (CMOO) could provide a central function that directs and implements enterprise mobility strategy.
Today, organizations in every industry are using mobile apps to differentiate themselves and increase competitiveness. They are turning smartphones and tablets into work tools by using built-in scanners, positioning trackers, performance monitors, health monitors, HD video recorders and cameras, and more, to streamline business processes and decrease costs. This can be seen in the rapid growth of the Enterprise Mobile Application Development software market, which according to IDC, is expected to reach $4.8 billion by 2017.
Now that the race is on for the best mobile apps, having a formal function to create and drive a corporate-wide mobile strategy, define best practices and guidelines and manage mobile app development and deployment is becoming increasingly critical. Deploying multiple mobile apps without centralized oversight can waste time and money, and increase security risks.