Marketing InsightsOne of the more interesting sessions to me as marketeer was Marketo and Moz’s presentation on 10 Ways Marketing Automation and Inbound Marketing Work Together, or as they put it: @randfish and @johnmiller #df13.
Jon Miller, co-founder and VP Marketing at Marketo, and Rand Fishkin, CEO of Moz spoke about how marketing automation and inbound marketing can be used together to drive revenue. And they don’t just talk the talk, they showed us how they walk the walk.
I loved their 10 Tweetable takeaways
- The way buyers buy has changed forever – the way we market and sell must change as well.
- The right content >more content
- Data yields smarter social sharing
- If you’re going to do video, do it right
- Google + is like cheating at SEO
- Use different tactics for different stages
- Be like a stock picker, don’t put all your marketing into one program
- Sales don’t want names, they want “win ready” leads – nurture and score relationships over time
- The key to relevance is behavioral targeting
- Use analytics to turn marketing from a cost center into a revenue driver
Lean In with Sheryl SandbergAnother highlight of another information-packed day was the Lean in with Sheryl Sandberg, COO of Facebook.
In a fireside-chat type discussion with salesforce.com CEO, Marc Benioff, Sherly discussed points from her book on how women need to “Lean In” to their careers to overcome gender bias. They need to put themselves forward and not be shy about pursuing career advancement. Citing research she said, “We know men get promoted on potential while women get promoted on what they've already accomplished,” and urged male executives to mentor women and give them more opportunities.
In a humorous moment Sandberg left Benioff uncharacteristically speechless for as she told of her book causing a run on laundry detergent as she’s been advising, “Happier couples have more sex. So I’ve been telling men all over the country and the world: ‘If you want to have sex with your wife, don’t buy flowers – do laundry.’”
“Fortune does favor the bold and you’ll never know what you’re capable of if you don’t try.” Sheryl Sandberg, COO, Facebook