Monday, July 2, 2012

Q&A from the Magic’s Webinar: Real-life Solutions for Enterprise Mobility

On June 19, we hosted a webinar, featuring presentations by Jean-Luc Freymond, CEO of SAGE, Jeffrey S. Hammond, Principal Analyst at Forrester, and Eyal Pfeifel, CTO at Magic.

Jean-Luc Freymond shared his real-life first-hand experience of mobilizing SAGE’s financial software solutions, including how SAGE successfully addressed the challenge of ensuring the security of sensitive and confidential financial data.
Jean-Luc described how in Magic’s mobile offering, SAGE found an ideal platform whose core characteristics met all the key criteria of its chosen technical solution:
·      Middleware-type solution
·      Leverages current knowledge
·      Fast turnaround
·      Robust and secure
·      Future-proof

We found that the Magic mobile solution was the best fit for our needs...What we appreciate in Magic’s solution is the simplicity of the development paradigm. It gives us increased productivity and lets us focus our resources on the business rules and the experience design. We also appreciate the fact that it’s a proven, robust runtime container for all application types on all popular mobile platforms.

Jean-Luc also explained how SAGE took a hybrid approach, combining Magic’s out-of-the-box offering with HTML5 to extend the reach of its mobile solution.
Jeffrey S. Hammond provided his powerful insights into the freshest and hottest trends in the fast-growing market of mobile enterprise applications. Jeffrey concluded that success in the transition to enterprise mobility will come from taking a multichannel approach to engaging customers and employees, combining middleware and hybrid mobile technologies to meet the evolving demands for improved user experience, performance, cost-efficiency, and agility.

Eyal Pfeifel presented Magic’s solution for enterprise mobility, explaining why it is the best strategic choice for extending core business applications into the mobile domain.

Following the presentations, we held a live Q&A session, but unfortunately, we did not have time to respond to all the questions that were submitted. Here are our answers to some of those questions.

How do you see HTML5 adoption compared to native mobile technologies? Do you think HTML5 is more suitable for a particular type of mobile application?

HTML5 will be popular in cases where organizations have already invested know-how in Web technologies, and where apps do not require a native user interface. As native technologies are extremely difficult and expensive to adopt across multiple platforms, and mobile platforms require a more strategic commitment, Web technologies will be popular as tactical, short-term solutions for immediate mobile needs.
How difficult is it to develop a mobile application compared to a desktop application? Which is the more time-consuming?

Building mobile applications presents many challenges to developers. Traditional tools like .NET and Java are unable to handle multi-platform mobile development, so new skills must be obtained. The change from the ‘Windows-keyboard-mouse’ paradigm to touch-based devices is an additional challenge. By using mobile enterprise application platforms, developers can minimize the gap between building desktop and mobile enterprise applications.
Other mobile development tools offer the option to test applications on the fly during development. What about the scope for testing in Magic’s solution?

Effective testing of mobile applications can be achieved only when using mobile simulators provided by the platform vendors or physical devices. Additional testing capabilities are available through mobile automated testing suites, which are now emerging. Magic enables testing of applications using simulators and physical devices, just like any other mobile development environment.
As an IT director of an international company, I have to deal with mobile application management, mobile device management, security, and policy compliance (internal and BYOD devices). How can Magic’s solution help me?

Magic’s mobile solution addresses the key security concerns associated with the transition to enterprise mobility, supporting encryption of transmitted and cached data, robust user authentication and roles assignment, and work over secure layers for protection against malicious attempts to access back-end systems. It also provides monitoring and auditing logs to fully monitor the activity and data flow between all deployment tiers.
Our solution is compatible with any IT infrastructure security platform that you choose to implement, such as the Mobile Device Management (MDM) enterprise software.

If you were unable to attend this webinar, an on-demand version of the webinar is now available online, so you still have an opportunity to hear from the experts on how to transform applications with emerging mobile technologies and match your business goals to the mobile channel.

We hope you will find this webinar informative and useful, and we look forward to welcoming you to our webinars in the future.

To learn more about Magic’s solution for enterprise mobility, visit: