Monday, December 28, 2009

Thoughts on the Mobile Enterprise Market - An Interview with Regev Yativ

Smelling a journalistic opportunity, I managed to grab ten minutes with Regev Yativ, our President and CEO for the Americas, who happened to be visiting Magic Software's HQ during this holiday week.

Regev has been making waves in 2009, particularly with Magic Software's mobile solution offering. Below is the full transcript of our interview.

Also, here is our latest White Paper: '6 Tips for Building Mobile Enterprise Applications in 2010'

The Mobile Enterprise Market - An Interview with Regev Yativ. By Sam Green.

SG: What's your take on the shape of the mobile market as we head into 2010?

RY: We are seeing some misconceptions in the mobile market where people tend to confuse the "mass mobile market" and the enterprise mobile market. The mass market requires a very high level of browser based interactivity, AV streaming and a number of other basic functions that are not always relevant for enterprise users. However, since mobile devices are today as basic as bread and butter, it means that enterprise users are being influenced more than ever before by the use and functionality of their devices and are looking to develop new expectations in their work environment as well. They are all focused on what they can do more with their mobile device or PDA.

So the mass market today is more of an influencer than ever before. We must nevertheless remember that it's not the end-game. So when we talk about Magic Software's mobile offering, we are referring specifically to solutions especially designed for enterprises.

SG: What does Magic Software have to offer that's unique?

RY: I believe that the beauty of our offering is its simplicity. The uniPaaS mobile client that we are talking about today is simply an additional deployment mode of an otherwise uniPaaS-developed Rich Internet Application (RIA). This is one of the biggest advantages that Magic Software has to offer today. As a Magic customer, this means you can take a single set of code that you initially intended to deploy as a standard RIA application, and deploy that same code, with some modifications, as a mobile application. This does require some programming changes (such as scaling down the screen, adjusting the presentation etc) however; the level of modification needed is minor when you work in the uniPaaS environment. This is great news for all operators looking to transfer their applications onto mobile devices quickly and smoothly.

SG: What does this mean practically for enterprises out there?

RY: Practically, this means that if I have a mobile workforce in an enterprise environment, or workers based in remote locations, or away-from-office teams, with different smart phones and PDAs that are being operated from anywhere in the world, I can now integrate these workers into my enterprise resource pool and exploit such resources seamlessly, as if they were sitting next door.

As an example, if you're a field engineer, and you're sent to Texas to fix an oil pump in the middle of nowhere, it can be very difficult to get connectivity into your enterprise resources in a conventional way. It may also be impractical to use standard computers and laptops. In such a situation you could now turn to your mobile phone or smart phone and use a uniPaaS mobile client to connect and fully use the functionality of your enterprise application as if you never left the office.

And of course, we must remember that this level of immediate service is worth diamonds to the customer. As one can imagine, each hour that the oil pump is out of operation it costs millions in damages and lost revenues.

SG: What's your main focus for 2010 and beyond regarding mobile solutions?

RY: Currently, Magic Software is already deployed on the Windows CE/mobile environment for several customers. We also have a number of customers now examining this option for deployment in 2010. Along with this, we are planning to come to market in the first quarters of 2010 with specialized web templates and functionality for the most common mobile platforms such as Blackberry and iPhone. Considering that the majority of enterprises in the US run Blackberry and for the most part run Blackberry enterprise servers as well, our main strategy for the coming year will be to invest in perfecting our Blackberry enterprise offering.

The agility of our uniPaaS unitary platform combined with the integration layer that iBOLT brings will be playing a key role in achieving the sort of specialized solutions that Blackberry and other mobile platforms users are looking for in fields ranging from heavy industry to government, local municipalities and corporate sectors.

SG: Tell me more about how Magic Software's iBOLT business integration suite is being used to improve the mobile enterprise experience for customers?

RY: One of the unique advantages of Magic Software is the fact that we have an unrivalled and multi-layered technology stack. At the front-end this takes the shape of the uniPaaS application platform that allows you to rapidly and cost-effectively build and deploy your mobile application as we discussed earlier. At the back-end this takes the form of the iBOLT business integration suite that lets you integrate your mobile application with a host of other business applications in the enterprise.

By linking mobile application development and deployment with enterprise application integration, many of our customers are now able to optimize and streamline their operations. As a result they can better exploit out-of-office resources, and all this works towards saving an enormous amount of money as well as creating new business opportunities.

One of the key messages we are trying to deliver regarding mobility is that it's not enough to convert ‘data' into ‘information'. It's also vital that you have maximum accessibility to this information - allowing decision makers to make accurate business decisions in real time.

To summarize, our strategy is to help our customers reach their full ‘information mobility' potential - from both ends of the enterprise, from corporate management for overall decision making to the workforce for enabling better operations and customer service.

On a personal note, from the constant interaction we have with customers, partners and analysts, we have no doubt that the mobile enterprise market is going to explode in the coming years and we are very excited to be in a position where we can offer and deliver in stages, all the needed solutions to support that.

SG: Thank you for your time and we look forward to hearing from you again later in the year.

RY: Thank you.