I thought this clip was an excellent example of true business innovation - a struggling fast-food franchise on one of the busiest commuter routes in the US turns a liability (bus loads of customers who arrive all at once) into an asset. How? By ensuring fast delivery of goods and by correctly identifying the business audience and ensuring they get the best services.
Fast food doesn't exactly have a good name these days. But this is an example of how brand perceptions can be turned around by superior productivity and by clearing a path towards identifying and fulfilling real business opportunities.
In the IT world it's no different. Speed, productivity, identifying and achieving business goals are key. Better get the tools to make it happen.