Tuesday, September 22, 2009

The Benefits of Rich Internet Applications - Explained Visually!

Now you can. With Rich Internet Applications you can combine the functionality of fully interactive software with the broad reach and low cost deployment of the Web.

Just ask Magic Software how.

This is the advert I came up with a while back when racking my brains trying to convey the unique advantages of Rich Internet Applications over traditional software.

The key sentence that was playing in my mind at the time was that RIA gives users 'the best of both worlds'.

And what that means is that you get the powerful user experience that only locally installed Client-Server 'desktop' applications can provide (scrolling lists, multiple screen views, rapid data update etc), but you also get the benefit of internet based applications - i.e. anytime, anywhere access to your data, such as from a mobile device.

Anyway, this is the end advertisement image that we went with. If you still don't know what it is, it's supposed to be the body of an Arnold Schwarzenegger type (in his youth, of course) with the mind of an Einstein. Get it? The best of both worlds?? Thought so.