Thursday, April 3, 2014

5 Tips for Making CRM an Enterprise Portal

Customer data is a powerful resource that can be shared across corporate departments to improve selling effectiveness and operational efficiency. With direct access to ERP data, customer satisfaction surveys, product shipments, and payment histories, salespeople can nurture strong relationships, exploiting every upsell opportunity and even assisting with support issues and collections. More important, by not having to search for customer information, sales teams have more time to focus on what they do best: close business.

However, the promise of CRM to deliver a 360-degree view of the customer often sets up unprepared implementers for failure. Making CRM an enterprise portal is not easy, as it requires integrating systems and processes of all the departments involved: sales, marketing, accounting, ERP, customer support, and logistics. Like all large system integration projects, there may be challenges, including political conflicts and technical hurdles with the implementation of enterprise mobility, cloud solutions, and other advanced technologies. CRM portals should present diverse customer-related information in a uniform way within the context of each specific CRM user.

Follow these five tips to enhance your users' CRM portal experience and avoid unmet expectations in your CRM implementation:

Thursday, March 27, 2014

6 tips for a successful system integration project

Resistance to change, the level of risk involved, and the investment required with no immediate benefits are just some of the reasons why most IT departments put off system integration projects.

But with enterprise mobility becoming a reality, on-line collaboration on the rise, and new cloud services coming on board, there is an urgent need to update systems to manage data securely and effectively throughout the enterprise.

Because of the complexity, length and expense of these projects, it’s always helpful to step back and make sure the overall strategy is in place before the development work begins.

Here are six tips to having a successful systems integration.

Monday, March 10, 2014

Offline Enterprise Apps: Don’t Forget the Security

Often when discussing the challenge of creating offline mobile apps we jump right to the issue of the synchronization business logic. Let today’s discussion serve as a reminder that offline mode presents important security considerations that must be planned for by the developer as well.

The Magic xpa Application Platform is among the elite class of application platforms that now provides capabilities for offline applications.

Nevertheless, intentional effort is required to assure that proper and unique security measures are taken to protect offline apps and their data. Offline security requires technical implementation measures, but beyond this it requires that developers apply business logic to the architecture and workflow of an application to make it secure. Even the most secure application platform can be misused to create insecure apps, so be careful to approach offline business app logic very carefully.

Wednesday, March 5, 2014

The Internet of Things, and Three Reasons Warehousing Needs Mobile

I’ve written several blogs on how new mobile technologies, Big Data and the emerging Internet of Things are changing how we work, and today I’d like to discuss the specific challenges faced by the warehousing and self-storage industry.

Easier customer engagement and “one click” sales

The rise of mobile-first computing provides an array of opportunities to engage with the customer both more frequently and in a more relevant fashion, but also allows the customer’s experience to be made simpler and easier; all of which increase the chances of repeat business. With more commerce taking place over the internet and increasingly via mobile, it’s vital to have mobile or web apps that make purchasing simple, and which provide a native user experience across device ecosystems, such as iOS or Android, and between channels such as smartphones, tablets and desktop PCs.

Monday, March 3, 2014

Magic Shares Growth Plans at Mobile East Africa 2014, Nairobi

Last week Magic South Africa participated in the Mobile East Africa 2014 event in Nairobi, Kenya, where Magic exhibited its solutions and met with customers and media to discuss our growth plans for the region.

Focused around the theme of “Expanding mobile data usage and driving monetisation through industry collaboration,” the event brought together key stakeholder groups to talk about the future of mobile in East Africa.

Monday, February 24, 2014

In-Memory Data: The End Of Business Intelligence?

Since business intelligence (BI) systems evolved as data warehouses, businesses have been able to analyse and act upon increasing amounts of information that they hold in their databases. However today’s trends towards Big Data and real-time analytics are making BI systems look like dinosaurs: yesterday’s data is too old to be relevant, causing businesses to miss out on opportunities when faced with increasingly agile competitors. In-memory data is the technology that is making this world a reality, able to handle both traditional data and unstructured data, but what changes need to be made, and can legacy BI systems be integrated into a Big Data world?