Thursday, July 28, 2016

Magic Software’s Enhanced Integration Platform Facilitates Digital Transformation and IoT Projects

Magic Software is updating its Magic xpi integration platform to support IoT (Internet of Things) projects.   Magic xpi 4.5 sports expanded connectivity capabilities, more user-friendly development tools, on-board support for MQTT and robust in-memory computing.

Magic Software is updating its Magic xpi integration platform to support IoT (Internet of Things) projects.

With the advent of ‘digital business’ projects jamming inboxes all over IT, organizations need easier and more cost-effective solutions to execute, maintain and modify them, according to Ami Ries, vice president, research and development at Magic Software.

Turning specifically to IoT, such projects present IT specific requirements Magic looks to meet with its Magic xpi 4.5 update, including expanded connectivity capabilities, more user-friendly development tools and robust in-memory computing, Ries said. 

Further, Magic xpi 4.5 provides a code-free, visual approach to accelerate and facilitate integration using a fresh Microsoft Visual Studio-based UI.  It also adds out-of-the-box connectivity for MQTT, a popular IoT protocol and a “Connector Builder” SDK to allow developers to quickly build custom, reusable connectors. 

The Magic xpi platform provides the following key capabilities: 

  • A code-free, drag and drop visual data mapper, rather than the need to perform complex point-to-point hand coding.
  • Enhanced productivity features including: drag & drop flow configuration, Mini Map, Zoom Bar, and the ability to work with multiple open flows and data mappers.
  • A process automation scheduler to support real-time event triggers and automated handling of exceptions and errors.
  • Out-of-the-box connectivity support for MQTT, JSON and WCF.
  • A library of 100+ adapters including pre-built and customizable connectors all certified for leading back-end systems for CRM, ERP and other popular on-prem and cloud apps (including SAP, Salesforce, JD Edwards, Microsoft Dynamics and others). 
  • Enterprise-grade, In-Memory Data Grid (IMDG) architecture with built-in clustering, failover and automatic recovery.
  • End-to-end security and encryption inside and outside the firewall.
  • Comprehensive management and monitoring for IT and business users.

The Magic 4.5 xpi integration platform also works with Magic’s End-to-End Enterprise Mobility Solution to help developers with rapid creation and deployment of secure, enterprise-grade mobile business apps.  Magic’s enterprise solutions offer capabilities for app development and MDM (mobile device management).

The vision for Magic 4.5 xpi wasn’t purely about IT needs. There is also a business user dimension.  “When the Internet of Things needs to interface with the world of business for monetization, tracking and control, that's where we see the Magic xpi Integration Platform making a difference. IoT is great, but at some point somebody has to pay for all of this, an invoice needs to be sent, it's just that simple," Magic Software Americas senior vice president Glenn Johnson said in a statement.

Originally posted at: Integration Developer News

Monday, July 25, 2016

Internet of Customers: Customer Experience Automation Meets IoT?

The Internet of Things creates many new types of customer touchpoints and communication channels, which can fundamentally change how you manage the customer relationship.

By Glenn Johnson*

Traditional customer relationship management (CRM) systems focus our attention on building a comprehensive view of customer information. One-to-one marketing pioneers like Don Peppers and Martha Rogers wrote, in their book Managing Customer Relationships: A Strategic Framework, that "the objective is to integrate channels of communication so that a 360-degree view of the customer can be created."

The theory behind these systems is that employees in sales, marketing and service roles can delight customers by referencing past interactions they or their colleagues have had with them. As customers increasingly interact with brands online, much of this digital memory and response has become automated, not through human touchpoints, but rather via automated web experiences.

The Internet of Things brings an entirely new meaning to a 360-degree view of the customer. In fact, it is more literally true now than ever. Through networks of cameras, sensors, controllers and mobile devices, touchpoints are no longer limited to humans and computer screens. Temperature, motion and vibration sensors, as well as machine vision, digital audio, speech-to-text and a thousand other technologies, are converging to provide a customer's digital footprint that is more real-world and less digital-reality every day.

Building a full picture of this new type of customer journey is extremely challenging, due to the integration required to tie in all of these new technologies with existing software. But by recording, managing and integrating customer information, whether it comes from product sensors or CRM systems, companies can now better track the customer journey during all stages of the product life cycle.

This approach creates the Internet of Customers.

Big players have already made inroads into incorporating IoT data into their information systems. Pitney Bowes can now connect operational information from its machines at customer locations to proactively identify, diagnose and resolve asset service issues before clients are even aware of a problem. And Coca-Cola uses data from connected vending machines to gain valuable understanding about where and when to advertise.

There are possibilities for retail applications as well. As shoppers move through a store, in-store beacons can be employed to check their location, purchase history and loyalty status, triggering discount offers for relevant merchandise on the spot.

In the construction industry, modular homes manufacturers can use IoT data from each component to streamline production and assembly, as well as provide real-time reports to homeowners regarding product delivery times.

Internet of Customer Challenges

The Internet of Customers is a game-changer in the sense of enabling new business value, but it does create a systems integration and business process orchestration challenge. IoT systems can be viewed as an overlay on existing IT systems that needs to integrate CRM, other legacy systems and new connected devices. With multiple platforms, numerous protocols and large numbers of application programming interfaces (APIs), IoT systems integration can be a challenge. In addition, as the IoT of Customers connects more devices together, it provides more decentralized entry points for malware, creating more complexity and new security risks.

Middleware, in the form of a systems-integration platform, can provide an interface between all of the different systems to provide a unified programming model to interact between the devices and legacy systems. Providing a common solution to data integration, management and security issues increases efficiency and reduces risk. In addition, built-in adapters to third-party solutions and development tools can speed up the process of creating IoT applications.

As we enter the era of the Internet of Things, CRM solutions will evolve and take customer service to the next level, by enabling enterprises to better understand their customers and offer proactive support.

Having a better understanding of the customer journey is the best way in which organizations can build a strong brand and lasting customer loyalty. Those that leverage the IoT to gain insights into each step of the customer journey can gain a competitive advantage, and having tools to simplify and speed up the process can make this capability available to businesses of all sizes, and not just the giants.

*Glenn Johnson is the senior VP of Magic Software Enterprises Americas. He has presented his views on the Internet of Things at dozens of industry meetings and conferences, and his interviews about software industry issues have been aired on NBC's Today Show, as well as E! News and Discovery.

Originally posted at Internet of Things Journal (IoT)

Tuesday, June 21, 2016

Get Integrated with Magic xpi

Are you still using hard coding to get your IT systems to communicate and share data?

Do you want a quick and code-free solution that will enable you to easily orchestrate data flows and support your business goals?

With over 100 pre-built connectors and the ability to quickly build your own, Magic xpi lets users create and automate business processes across all IT systems.

But don’t take our word for it. Here are what our customers are saying about Magic xpi:

“Magic xpi is a great integration tool.” ~A. Lateef – Senior Manager, Information Systems at The Himalaya Drug Company

“Best tool I've ever worked with. Fast and efficient. ~Brenda Bullorini – Developer at Generatica S.A.

“With Magic xpi we can focus on business processes instead of technology.” ~M. Tempelmeier – Software Developer at Sennheiser

“Magic xpi can do anything you wish it to do.” ~D. Stasiak – Senior Consultant at Mundipharma

Watch the video below to learn more about Magic xpi:

Wednesday, June 15, 2016

Next Stop, Dreamforce: Magic Israel Wins Salesforce Partner Contest

Magic Israel won the Best Partner Presentation Award and a trip to Dreamforce '16 at Salesforce Essentials Tel Aviv held on June 14, 2016.

Dan Shafir, Marketing Manager at Magic Israel, presented to the crowd of 400-500 Salesforce users about how they can use the Magic xpi Integration Platform to connect to their customers in a whole new way.

Yuval Lavi, VP Corporate Professional Services and Support answered questions from the audience.

The winner was selected by the audience along with four appointed judges.

Congratulations to the Magic Israel Team!

Tuesday, June 7, 2016

Coca-Cola Sorocaba Gets Integrated with Magic xpi

Magic xpi manages exchange of information regarding over 200 million liters per year between the company’s PC-Factory MES and SAP R3 systems

Sorocaba Refrescos, part of Coca-Cola Brazil System, hired PPI-Multitask to implement PC-Factory MES (Manufacturing Execution System) to automate its production processes. Part of the company’s requirements was the integrated exchange of information on the factory floor with SAP R3 in real time.

Magic xpi Integration Platform was chosen to automate the data transfer between SAP R3 and PC-Factory MES. Magic xpi offers a certified SAP adapter that provides a friendly, low-maintenance interface that guarantees the communication quality between both management applications.

Five production lines and over 1,000 people are involved in the manufacturing process, which had its efficiency increased due to the management provided by PC-Factory MES.

Tuesday, May 31, 2016

UK IT Summit

Magic Software’s 2016 IT Summit European series kicked off on May 17th in London. The Summits all focus on the current trends of Digital Transformation, Internet of Things, and the Customer Journey. Magic UK held our event at The Royal College of General Practitioners, 30 Euston Square, London. Later in the same week, the event was held in Paris on 19th May. Additional Summits will be hosted in Hungary in June, and in Benelux and Germany in October.

The UK event was for customers, partners and prospects alike, who were all eager to learn and understand the burning question in today’s commercial environment i.e. what is digital transformation and what is the all the fuss about?

We at Magic believe the current trend of digital transformation is perhaps the greatest disruptor of recent years. We saw a need across many of our markets to reach out and explain in easy steps and concepts to our audience how they can transform their businesses and improve every customer touch point whilst learning how to adopt and support an agile customer-centric journey, and how to address the cultures and mindset within their organisation to achieve this.

The KickOff
President of Magic Software, Udi Ertel, opened the event setting the scene and clearly explaining the impact of digital transformation in the market today and relating how technology underpins this at every stage. Udi talked about how the Magic’s application development and integration platforms, Magic xpi and Magic xpa, provide a practical and cost-effective solution to help organisations realize their digital transformation goals.

IoT at the Forefront
Professor Michael Capone, Principal Analyst of IoT at Capgemini, addressed the hot topic of IoT. His presentation entitled “Smart Madness, How IoT is Driving Customers Crazy” detailed the market, the opportunity, the strategy and ways for businesses to fully leverage IoT. The presentation was delivered with great humour (always a plus for the Brits!) with lots of real life examples from the crazy world we all live in today.

Keynote from Neil Perkin, Founder, Only Dead Fish
The keynote presentation was delivered by Neil Perkin, Founder of digital agency, ‘Only Dead Fish ‘. Neil is a well-respected digital transformation speaker who specialises in organisational agility, content strategy, emerging media and digital strategy. Neil has been voted by the BIMA (British Interactive Media Association) as one of the most influential people in the UK digital industry for two years in a row and his lively approach was literally lapped up by the entire audience!


The event also provided some light fun entertainment with a “transformation” themed quiz that the attendees completed during the breaks and lunch, and the winner, David Rees from Christies, received a fabulous Apple Watch Sport for his accurate answers – Nice!!!

Magic Customer Case Studies
The day progressed with Magic customers, Paul Thompson IT Director at The Mayflower Theatre, and Meni Ganis, Development Manager at Exterion Media giving great ‘use case’ examples of Magic xpi & Magic xpa platforms. Paul showed how Magic xpi had delivered a significant ROI within 3 weeks of purchase and how it easily facilitated their own business mantra: “make every effort to exploit commercial opportunities whilst operating efficiently”. Meni delivered a great live example of how they are utilising Magic’s mobile capabilities. Exterion Media used Magic to create an enterprise mobile application to automate the processes of changing and updating all their outside advertisements around London, including the London underground, London buses and digital adverts on large retail buildings – both very impressive and enjoyed by all.

More from Magic
Other members of the Magic team, namely Yuval Lavi, VP of Professional Services and Support, and Joe Da Silva, Senior Enterprise Architect at Magic UK, showed how easy it is to use Magic tools to fully automate and integrate virtually any business process, including getting a cup of coffee. To make this point they showed how they used Magic xpi to create a flow where pushing the start button on the Segafredo (one of our customers) coffee machine activated a case creation in Salesforce CRM. This shows how Magic xpi can be easily used even for many IoT scenarios. It was amazing!! 

Partners and Sponsors
Magic partners and sponsors, Dan Cunliffe, MD at Pangea, Gary Cullen, Director at ProvidentCRM - a platinum Sugar Partner, Graham Clarke, Sales Director from HelpIT all demonstrate the vast opportunities out there for those companies who are willing to embrace the digital world and take the necessary steps to move ahead.                                                                                                 

The business part of the day was concluded with a lively group Q&A session followed by refreshing and well-deserved drinks on the Rooftop Terrace....

All in all the entire event was hailed a great success and proof of the pudding was expressed directly by the attendees, a few feedback comments below:
"It was a good use of my time and I'm looking forward to your event next year. The quality of talks and information provided was particularly impressive."

“Many of the speakers were excellent, and a great credit to the event.
Got to hear relevant insights from some smart, talented speakers - always a plus!” 

"Truly the best event of this topic I have attended." 

“A very well organised day with great content and keynotes.”

Roll on for the IT Summit 2017 – we can’t wait!!!!