Wednesday, November 26, 2014

Why a Successful CRM Needs Strategy

The true value of any CRM implementation lies in its ability to provide data to processes across other systems, both internal and external, making it a solution rather than a tool.  As suppliers and customers communicate with your company across more services, it’s vital to be able to access this information, but integrating so many diverse touchpoints can be time-consuming and complex.

As a result, rather than the traditional feature-based approach to choosing a CRM vendor, you might have better results by choosing a CRM based on its ability to integrate with your business processes.

Monday, November 24, 2014

4 Factors to Consider When Choosing a CRM Solution


The other day I saw a post on LinkedIn, in which someone was asking for help to make the decision between two popular CRM systems, knowing they planned to integrate it with their existing ERP system. Having played a major role in the global implementation of a CRM system and the integration with our existing ERP system, I realized that this is a pretty common predicament for many IT departments, and I’m in a position to offer some advice.

Wednesday, November 19, 2014

CRM: Death by Configuration?

Regular readers of the blog will not be surprised to read that correctly configuring your CRM is critical to a successful implementation, but you may be surprised to learn just how different this process can be across different CRM systems.
While one CRM system is often seen as much the same as any other, these differences mean that selecting the one that works best for you can give your organization a head start in its implementation and integration project.

Sunday, November 16, 2014

How to Manage the Holiday Data Deluge

Enterprises are gearing up for online sales during the 2014 holiday season. According to an article in the Daily Mail, 82% of British internet users regularly shop online, the highest rate among the 28 EU member states. In 2013, one in three online sales in the UK took place via mobile devices. And with an estimated 70% of UK consumers now owning smartphones, m-commerce is also on the rise.
However consumers’ interest in shopping online can be sabotaged by the user experience. Heavy transaction loads can lead to delays in system processing, causing customers to abandon a site before purchase or to unwittingly order out of stock merchandise, not to mention system crashes and possible data loss. According to Forrester, last year 15% of online holiday shoppers didn’t receive their packages on time due to the inability of IT systems to handle increased volumes of orders.

Tuesday, November 11, 2014

Magic Hungary – Strengthening Partnerships at Our 2014 Partner Meeting and Technical Training


Every year Magic Hungary organizes an event for our 30-35 active ISV partner companies. This year’s Annual Partner Meeting was held on October 28 at the Gerébi Mansion Hotel in the picturesque countryside, one hour from Budapest. It was followed by a 2-day technical training session on October 29-30. 

“The main goal of the event was to share Magic news and other valuable information with our Magic Software Partners (MSPs) in an informal atmosphere where we could get to know each other better, develop caring relationships, and of course to have fun,” stated Marton Szluha, Branch Manager at Magic Hungary.

Sunday, November 9, 2014

5 Must-Have Attributes for Future-Proof Application Integration

Application integration solutions have become key enablers for business success by allowing enterprises to increase competitiveness through streamlining business processes, increasing operational efficiencies and creating new innovative services.
However, changing business environments and technologies, including the surging popularity of cloud-based applications, the shift to enterprise mobility and the need for real-time information mean that IT managers need to demand more from their application integration solution.