Tuesday, June 23, 2015

Looking Back at the Magic Software User Conference 2015

The Magic Software Users Conference 2015 held in Huntington Beach, California, USA from May 31- June 3, 2015 was a great opportunity to learn about Magic Software technology, network with other Magic users and enjoy a great Southern California Beach Resort destination.





The conference began Sunday Night with a "Spice IT Up" themed Latin America welcome reception for Magic Software Users from 11 countries. This gathering time allowed longtime members of the Magic community to catch up and to meet the many new customers who were participating this year as well.



Monday's general sessions were very well received with a Roadmap Presentation by Ami Ries, VP R&D and QC for Magic Software Enterprises, Ltd. He was joined by Magic xpa Product Manager Eyal Rozenberg who unveiled "the Power of 3" in the newly released version of Magic xpa 3.0. With the general availability of Magic xpa 3.0 on May 12, the conference was perfectly timed to bring fresh capabilities and new information to developers. Not the least among the new features in Magic xpa 3.0 is the In-Memory Data Grid and In Memory Messaging Layer. Ami Ries also led a high level session on In Memory Computing that was relevant for both Magic xpi and Magic xpa users. The conference general sessions included an excellent presentation on User Experience and GUI Design Standards by Eric Overfield of Pixelmill. Numerous conference attendees commented on how much they appreciated having an outside expert on GUI design participate in the conference. The group also heard from David Schwartz, President of ABI on the topic "Magic and My Success." His presentation highlighted the development and evolution of the ABI Mastermind system which supports more than a million employees working at venues across the United States and Canada and supporting more than half of all major league hockey, basketball, baseball and football stadiums and arenas.


Tuesday's sessions took place in four tracks: Application Development, Enterprise Mobility, Enterprise Integration and a CIO and Executive Forum track. The themes started on the first day continued into the tracks with more in-depth in-memory computing sessions in the Magic xpi and Magic xpa tracks. An in-depth GUI design standards workshop also was conducted with Eric Overfield of PixelMill and Magic developer Vova Haimov.


Other highlights included Bobby Culbertson of Superior Industries discussing integration with the Force.com platform used by Salesforce.com and sessions on JSON integration and PDF generation using Magic xpi Integration Platform's XSLT adapter.


Developer Experience was also on the agenda with a great introduction to the use of Visual Studio form editor in Magic xpa 3.0 by Product Manager Eyal Rozenberg. Magic developers took full advantage of the opportunities for 1:1 meetings with Magic employees and one another, all scheduled by the helpful Magic staff at the registration desk.


Ideas are already being gathered for next year's conference. Please contact Glenn Johnson at gjohnson@magicsoftware.com to propose a speaking session or provide any other input for 2016.

Wednesday, June 17, 2015

Winning Strategies for Enterprise Mobile App Development

Enterprise mobile apps are being commissioned at a hectic pace across all industries, geographies and business processes.
Employees see mobile apps as an essential means of resolving issues raised in phone calls, emails and other messages delivered by smartphones and tablets usually while the employee is ‘off site’ and ‘off duty.’   
IT departments need to support the development of mobile apps either with new in-house development capabilities or by outsourcing app development to third party developers.
In order to support a mobile workforce, IT needs to make real-time information, including product, financial, and customer data, available in new single-purpose business apps.
Because of the plethora of devices used by employees, IT needs to develop mobile apps for multiple platforms including iOS, Android, Windows Mobile, and others. And as the number of business processes and volume of transactions increases, scalability of mobile environments can become a key constraint if the IT department does not carefully select enterprise-scale mobile app servers.
In addition to the challenges related to mobile applications, there are the more familiar IT development hurdles that need to be overcome, including budget constraints, the pressure for quick delivery, and the need to adapt to fast-changing business processes and user habits.
Here are three ways that mobile application development platforms can help enterprises meet these challenges better than manually programming in non-platform environments.

Tuesday, June 9, 2015

Magic xpi Integration Platform: Featured on SugarCRM’s New SugarExchange


Great news for Sugar users: You can easily extend the value of your Sugar system with Magic’s friendly, right-sized integration solution!



Last week, SugarCRM announced the launch of a new SugarExchange for users of its commercial customer relationship management software. We are excited to be chosen as a Featured App on the SugarExchange, which features a broad spectrum of third party applications and integration software to extend Sugar deployments.

Magic xpi Integration Platform provides an enterprise-grade code-free, metadata-based approach to integration, letting IT and business users easily automate and streamline business processes between different applications and databases without programming or complex middleware.

Magic xpi for Sugar integration makes it easy to integrate Sugar with any ERP (SAP, Oracle JD Edwards, Sage, SYSPRO), email and social media (Outlook, Facebook) and other business apps including Agile PLM, PeopleSoft, Primavera, supply chain management, logistics and more. Magic’s Sugar adapter is optimized for fast and accurate connectivity with your other business systems, regardless of data format and system and it can even be run in the cloud.

For more info on Magic xpi for Sugar integration, fill out the contact form on the right side of the page to get in touch with one of our representatives.

Tuesday, June 2, 2015

How Enterprises Can Succeed in the Next Wave of BYOD

The consumerization of end-user devices in business is a trend that will be staying put; resulting in staff having the freedom to choose and use any device, while simultaneously causing sleepless nights and security concerns for CIOs.


We are encountering an innovation explosion. The technology of James Bond and sci-fi movies is our reality. The next wave of bring your own device (BYOD): The Age of Smart Wearable Devices is already underway and growing stronger by the day.

While providing a great many opportunities, the consumerization of IT and the Internet of Things (IoT) are proving businesses with just as many challenges.

Tuesday, May 19, 2015

Magic xpa 3.0 - The Reviews Are In!

Last week we released Magic xpa 3.0, the newest version of our flagship business app development platform. Magic xpa 3.0 features improved mobile development capabilities and In-Memory Data Grid technology, enabling the rapid creation of mobile and cross-platform business applications.


Early reviews are in, and we could not be more pleased! Here is what some of our customers are saying.

Wednesday, May 6, 2015

Six Ways Enterprise Apps Are Evolving

Enterprise mobility is a top priority for CIOs who want to maintain a technological and competitive edge. Mobile apps are changing how employees, partners and customers communicate, share content and collaborate. In advance of the May 12 release of Magic xpa 3.0 - our code-free, visual development and deployment environment for the quick creation of enterprise-grade apps - here are six trends that are influencing how mobile apps will be developed and used in the future.