Wednesday, March 25, 2015

Are You Ready for Big Metadata?

Big data presents the challenge of managing massive amounts of information. However, the increase in data is only half the story. Metadata, which in the past was limited to names and labels, today encompasses information about the relationships between data, reports, and processes and due to its growing volume requires its own strategy for efficient management.

Wednesday, March 18, 2015

Leveraging Social Media to Build Customer Relationships and Brand Loyalty

Many businesses have pushed all-in on social media. In the high-stakes game of customer relationships and reputation, social media can be an excellent channel for building and retaining loyal customers. Prompt and effective responses to requests for product information, praise or feedback about service, or complaints can result in greater brand affinity, improved customer support, quicker order fulfillment and faster lead qualification. Therefore, when using social media as a business tool, it’s important to take strategic steps to ensure you can take full advantage of the opportunity.

Here are some recommendations that can help you leverage the power of social media to build strong customer relationships.

Tuesday, March 10, 2015

The Internet of Things – Hype or Real?

The Internet of Things – are all the things we read about hype or real? Magic Software South Africa's Lindsay Britz was recently featured in an EE Publishers panel discussion on the Internet of Things. She discussed, among other things, the important role system integration platforms - such as Magic xpi Integration Platform - play in the success of IoT applications by supporting event-triggered processes, while ensuring the necessary precautions to keep data secure.

Monday, March 2, 2015

What Your Mobile Enterprise Apps Need: 5 Must-Have Usability Features

Mobile enterprise apps boost productivity by enabling employees, customers and partners to complete tasks and advance processes at any time, and any place. However, developing mobile enterprise apps requires a new mind-set as they are very different from enterprise apps made for desktops. One of the key differences is the mobile user experience.
With this in mind, Magic Software held a roundtable recently with a variety of mobility experts from around the world to discover the characteristics of a good user experience for mobile enterprise apps. The discussion also explored the differences between user interface and user experience, and the relative importance of look and feel versus performance.
Participants included a Senior Analyst and mobile blogger, the CEO of an award-winning design agency, a leading usability and user experience consultant, along with the General Manager of Magic's UK and Nordic branch.
Despite the variety of different backgrounds and experiences among the participants, there was a strong consensus on common characteristics of successful mobile apps.

Tuesday, February 3, 2015

Magic Software’s 2014 Year in Review

Magic’s long list of collective achievements in 2014 is testimony to our dedicated global team, which is determined to enhance our products and solutions so our customers can succeed in today’s rapidly changing business and technology environments.

Looking back on 2014 not only helps us prepare for performance reviews, but also provides perspective and gives us energy to build on our successes going forward.

Let’s take a look back at some of our key highlights of 2014.